Quoted on the return of shared, sensory experiences in physical retail.
About this publication
The article explores new shopping concepts and the value of physical places. Wutao Wen explains why surprise, social connection and shared experiences are becoming more meaningful to customers.
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This page provides a brief overview. The original piece is available on the linked website.
Titles and summaries are editorially adapted for this bilingual archive. The language of the linked edition is indicated separately.