A psychological perspective on a consumer trend shaped by comfort, uncertainty and nostalgia.

About this publication

In Lisa Gilz’s article, Wutao Wen explains why plush toys can carry emotional significance for adults. The feature connects observations from a Build-A-Bear store with questions of security and expectations for the future.

Münchner Merkur
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This page provides a brief overview. The original piece is available on the linked website.

Titles and summaries are editorially adapted for this bilingual archive. The language of the linked edition is indicated separately.