What the talent show Produce 101 reveals about community, development and the role of brands in China.
About this publication
Fans become co-creators and actively contribute to their idols’ success. The article examines this relationship and its implications for brands. It draws on research involving Wutao Wen; the linked web edition names Stephan Urlings as its author.
Read the original piece ↗
This page provides a brief overview. The original piece is available on the linked website.
Titles and summaries are editorially adapted for this bilingual archive. The language of the linked edition is indicated separately.