Comparing media, brands and advertising among young adults in China and Germany.
About this publication
Research by Frank Quiring, Stephan Urlings and Wutao Wen explores cultural differences through in-depth interviews. First published in planung&analyse on 24 April 2018; this entry links to the rheingold edition of 18 May 2018.
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Titles and summaries are editorially adapted for this bilingual archive. The language of the linked edition is indicated separately.